Custom Branded Workwear Australia
Custom branded apparel people want to wear, printed or embroidered with your logo.
Branded workwear in Australia means custom apparel such as t-shirts, polos, hoodies, jackets and caps, printed or embroidered with your logo and delivered Australia-wide.
Crest Promos supplies custom branded apparel to Australian businesses, events, clubs, teams and organisations that need staff uniforms, event merch, team wear or branded clothing that looks good, fits well and gets worn again.
Choose from t-shirts, hoodies, polos, jackets, caps and more, with guidance on fabrics, fits and decoration methods to match your logo, budget and use case. We also cover the practical details that affect the result, including print and embroidery options, care and durability, ethical and sustainable apparel choices, ordering steps and common questions, so you can pick branded workwear that gives your brand more visibility and better value over time.
Our custom branded apparel range
Each garment below links to the full range, with the decoration that usually suits it best.
T-shirts
Best decoration: Screen printing or digital print
Suits: Events, fun runs, launches, volunteers, merch
Hoodies and crew jumpers
Best decoration: Embroidery or screen printing
Suits: Staff gifts, teams, clubs, merch drops
Polo shirts
Best decoration: Embroidery
Suits: Trade shows, golf days, customer-facing staff
Jackets, softshells and vests
Best decoration: Embroidery
Suits: Staff gifts, executives, winter events
Caps, beanies and bucket hats
Best decoration: Embroidery or woven patch
Suits: Teams, events, clubs, outdoor staff
Singlets and activewear
Best decoration: Screen printing or heat transfer
Suits: Gyms, studios, sports teams, charity runs
Aprons
Best decoration: Embroidery or screen printing
Suits: Cafes, markets, food trucks, retail
Kids' and youth sizes
Best decoration: Screen printing
Suits: Schools, junior sport, family events
For everyday staff uniforms with fitting kits and ongoing reorders, see our corporate uniforms page. For hi-vis and trade gear, browse our work clothing and hi-vis range.
Choosing premium garments people keep wearing
Custom branded apparel only works if people wear it. A tee that shrinks after one wash ends up as a rag, while one that fits well gets worn to the beach, the gym and the shops with your logo on it. These are the details we look at when recommending a garment.
Fabric weight
Fabric weight is measured in grams per square metre (GSM). A heavier tee, around 180 to 220 GSM, feels more substantial and is built to keep its shape through washing, while lighter fabrics suit hot weather and activewear. For hoodies, a mid to heavy fleece around 300 to 350 GSM feels like something people would buy for themselves. Our custom hoodies guide compares weights in more detail.
Fabric type
Cotton is soft and breathable. Cotton-polyester blends hold their shape and shrink less, which suits hoodies and garments washed often. Performance polyester wicks sweat for sport and outdoor events, and takes heat transfers and sublimation well. For a lower-impact choice, organic cotton and recycled polyester are available in many styles.
Fit and sizing
Offer a fit that suits the people wearing it. Relaxed and regular fits work for most groups, and many styles come in men's, women's and unisex cuts. Sizes vary between makers, so check the size chart for the exact garment rather than assuming a medium is a medium. For a large group, ask people for their size before ordering, or use the maker's size chart to estimate a spread, and order a few spares in the middle sizes.
Colour
Most styles come in a wide range of stock colours. We'll show you the closest options to your brand palette and how your logo looks on each. Lighter logos on dark garments may need a white underbase when screen printed, which we'll factor into the quote.
Choosing the right decoration
The decoration method changes how custom branded apparel looks, feels and lasts, and it affects the price. If you want a more high-end, retail-style result, premium blanks from makers such as AS Colour are a popular choice for businesses.
| Method | Looks and feels | Best for | Cost tips |
|---|---|---|---|
| Screen printing | Bold, solid colour that sits in the fabric | Tees, hoodies, larger runs, big front or back prints | Each colour is a separate screen, so fewer colours cost less |
| Embroidery | Raised, textured stitching with a premium finish | Polos, jackets, caps, small chest logos | Priced by stitch count, so smaller logos cost less |
| Digital or direct-to-garment printing | Soft, full-colour print with fine detail | Small runs, photographic or multi-colour designs | No screens, so it suits small orders with complex artwork |
| Heat transfer | Smooth, flexible print | Names, numbers, performance fabrics | Good for personalising individual garments |
| Woven or embroidered patches | Raised badge sewn onto the garment | Caps, jackets, beanies | Holds fine detail, a strong retail look |
Placement matters too. A small left-chest logo with a larger print on the back is popular for events and merch, while apparel for staff usually suits one modest chest logo. Screen-printing inks are mixed to your Pantone references, and embroidery is matched to the closest thread colour, with the references shown on your proof.
Care, labels and how long prints last
A little information at handover keeps custom branded apparel looking good for longer. Washing printed garments inside out in cool water and avoiding a hot dryer helps screen prints and transfers last. Embroidery generally outlasts any print, which is one reason it's the usual choice for polos and jackets.
In Australia, clothing must carry care instructions under the Consumer Goods (Care Labelling) Information Standard 2023, which the ACCC administers. Garments from established makers already have compliant care labels. If you'd like the maker's label replaced with a custom neck label printed with your brand, the care information still needs to appear on the garment, so we'll make sure it does.
Ethical and sustainable apparel
Clothing has one of the more complex supply chains in promotional products, so it's worth asking where garments are made. We can tell you where each style is produced and what certifications it holds, such as OEKO-TEX Standard 100 for harmful substances, GOTS for organic cotton or GRS for recycled content.
For Australian-made apparel, Ethical Clothing Australia, a joint industry and union initiative, accredits businesses whose local supply chains it has mapped and checked. If your business reports under the Modern Slavery Act 2018, include branded apparel in your supplier review. Our guide to sustainable branded merchandise covers how to describe these choices accurately.
Sources: Product Safety Australia, care labelling mandatory standard · Ethical Clothing Australia · Federal Register of Legislation, Modern Slavery Act 2018 · OEKO-TEX · GOTS · Textile Exchange (GRS). This is general information, not legal advice.
Custom branded apparel for events, teams and merch
Events and activations
Matching tees or polos make staff and volunteers easy to spot at conferences, expos, fun runs and launches, and when people keep the garment after the event, promotional clothing becomes a way to reinforce loyalty among staff and customers. Bright colours and a large back print work well in a crowd. A cap or tee is perfect for summer activations or outdoor events. Our guide to trade show giveaways covers other event merchandise.
Staff and team gifts: branded workwear options
A quality hoodie or jacket with a modest logo makes a popular staff gift and a practical way to build team unity, because people wear it on weekends as well as at work. Embroidered names add a personal touch. Consistent branded apparel can strengthen staff confidence and present a more professional company image.
Sporting clubs and community groups
Club tees, training tops, hoodies and caps help members and supporters show their colours, and sponsor logos can go on the sleeve or back. Junior and adult sizes can be supplied in one order.
Brand merchandise
If your brand has fans, custom branded apparel can be a product in its own right, sold at events or online. Choose retail-weight garments and a subtle design, and think about packaging and labels that suit selling.
Schools and fundraising
Leavers' jerseys, camp shirts, fundraising tees and staff polos can all be screen printed or embroidered, in kids' and adult sizes.
Ordering custom branded apparel, step by step
One account manager looks after your order from the first quote to delivery, so the person who knows your logo and sizes is the person checking your proof.
Tell us what the apparel is for, how many people, any sizes you know and your deadline. Send your logo, ideally as a vector file.
Your account manager and experienced team suggest garments and decoration methods that suit the brief, with an itemised quote.
You approve a free digital proof showing each print or embroidery on the actual garment, with its size, position and colours.
For larger orders or new styles, you can see a decorated sample before the full run.
We confirm the delivery date in writing and start production. Standard turnaround is 10 to 14 business days from proof approval, with embroidery sometimes a little longer depending on the decoration processes used. Rush jobs are quoted on request.
Your order arrives sorted by size, or packed by person or location if you need it, so it's easy to check everything you've received.
Trusted for custom branded apparel across Australia
Crest Promos is led by owner Jerome Abrahams. With more than 30 years of experience in apparel, uniforms and promotional products, we supply custom branded workwear and apparel to local businesses, clubs and schools, as well as national brands including Meta, JCDecaux, Nutrien, White Claw and amps. Good apparel helps a business present itself professionally and builds trust and confidence with customers.
- ✓One account manager from quote to delivery
- ✓Free quotes and digital proofs
- ✓Decoration recommended for each garment and logo, with ink or thread references on the proof
- ✓Garments from established makers, with origin and certification details on request
- ✓Delivery Australia-wide, sorted by size or packed by person
- ✓Fast, reliable service and professional support, from first quote through to delivery
- ✓Registered business, ABN 70 694 082 249
"The test I use is simple: would someone wear it on the weekend? If they would, your logo gets seen for years. If they wouldn't, you've paid for a shirt that sits in a drawer."
Custom branded apparel FAQ
What's the minimum order for custom branded apparel?
It depends on the garment and decoration. Screen-printed tees usually start at 25 pieces, embroidered garments can start at 10, and digital printing suits smaller runs. Mixing sizes within a style is fine.
How long does custom branded apparel take?
Standard turnaround is 10 to 14 business days from proof approval, with rush jobs quoted on request. Large orders, several print positions or custom-made garments take longer, so allow extra time before events and busy periods such as Christmas.
Should I choose screen printing or embroidery?
Screen printing suits tees, hoodies and large designs, especially in bigger runs. Embroidery suits polos, jackets and caps, and gives a more premium finish for smaller chest logos. We'll recommend one for each garment based on your logo and budget.
Can you match our brand colours?
Screen-printing inks are mixed to your Pantone references, and embroidery uses the closest available thread colour, shown on your proof. Garment colours come from each maker's range, so we'll show you the closest options to your palette.
Can you add names or numbers?
Yes. Names, numbers and role titles can be added to individual garments, which suits sports teams, staff and events.
Can we get Australian-made or ethically certified apparel?
Yes, with some limits on range and price. We can quote garments with OEKO-TEX, GOTS or GRS certification, and Australian-made options where available, and tell you exactly what each certification covers. If a specific garment or workwear style isn't in the standard range, we can source it for you, subject to availability.
How is custom branded apparel different from corporate uniforms?
Custom branded apparel covers clothing for events, teams, gifts and merch, often ordered as a one-off, and consistent apparel can improve recognition across staff, events and merch. Corporate uniforms are the everyday workwear staff wear to work, whether that is in the office or on site, ordered on an ongoing basis with fitting kits and reorders. Before selecting uniforms, assess your workplace safety requirements to make sure the garments are fit for purpose, including whether they need to meet Australian Standards such as AS 4602.1 for hi-vis. Some options include UPF 50+ sun protection, and branding must not compromise visibility or protective performance. The right choice depends on the job, from heavy trades to corporate environments, as well as the logo application. See our corporate uniforms page for staff uniform programs.